Which Platform 2.0 is here!


October 13, 2016

Back in 2014, we published the first-ever comprehensive comparison of direct-to-fan platforms, and now after quite a few months of nose-to-the-grindstone style hard work, in 2016 we’re following it up with an entirely revised, expanded and updated edition.

The best part? It’s available at a new low price of just £29.

Quick-reference guide

Which Platform is designed as a ‘quick-reference’ guide, intended to help music industry professionals including musicians, management and labels to decide which direct-to-fan platform is the best fit. The information helps to shed light on the kind of questions which ought to be asked by bands and professionals who are looking to harness the power of direct-to-fan retail and marketing strategies, but stops short of overloading users with unnecessary facts, figures and information.

Compare seventeen leading platforms

The updated report goes in-depth, taking a thorough look at some of the most popular platforms. We’ve expanded our coverage from ten to 17 of the leading service providers around the world. We’ve created a set of standard criteria to measure and compare the core features of each platform, so that you can make an informed choice for your next project. And we’ve taken the number of comparison criteria from 43 to 64. That’s 64 different ways you can analyse and compare the competition.

Which Platform - featuring seventeen leading service providers

Source data

What’s very exciting for us is that for the first time, we’re making the source data available as a companion file, meaning you can take our work and organise, filter, splice and slice the information however you like. If you’re not into that, we’ve already organised it into eight helpful sections. You can quickly compare information on services according to:

  • costs and accounting
  • chart and mechanicals
  • platform management
  • marketing and email
  • commerce
  • fulfilment
  • social integrations
  • merchandise services
  • Try Which Platform before you buy

    The digital report is now available as a PDF download together with an Excel spreadsheet, at a new low price of £29. If you’d like to take advantage of our expertise and 6 years’ experience in the direct-to-fan field, grab one of our consultation packages. Priced at £119, these bundle one-to-one consultation together with the download content. Check out the offers here. And by all means, please take advantage of our free sample, which details the contents and includes a snapshot of report pages together with sample profile summaries for Bandcamp and Music Glue.

    Got questions? Get in touch and we’ll respond. Or just go ahead and grab your copy of the new report, plus source data.

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